Requisition ID R-10363145 Date posted 07/01/2025 End Date 08/01/2025 City Alpharetta State/Region Georgia Country United States Additional Locations Berkeley Heights, New Jersey; Milwaukee, Wisconsin Location Type Onsite

Calling all innovators - find your future at Fiserv.

We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv.

Job Title

Marketo Campaign Manager

What does a successful Marketo Campaign Manager do at Fiserv?

You will be an essential member of the Demand Generation Team managing campaigns across the Fiserv enterprise. As our Marketo Campaign Manager, you will work in partnership with members of the Global Brand, Marketing and Communications team, Business Unit Marketers, and Sales to create programs to drive leads, engagement, and pipeline.

In this role you will be advising on demand strategy and campaign execution based on stakeholder objectives, budget, and timeline. This may include campaign design recommending the right tactic mix, channel, and touches to accomplish objectives. The Marketo Campaign Manager will primarily be responsible for executing email, webinar, event promotion, trigger, and nurture campaigns in Marketo. Programs may include inbound, outbound and pipeline acceleration.

What you will do:

• Collaborate with stakeholders to understand their objectives, target audience, budget, and timing. Meet regularly to report on results and make recommendations on campaign optimizations.
• Advise on demand strategy to accomplish objectives, recommend program design, and manage campaign execution.
• Project manage the collection of campaign assets, required forms for email and landing page development, reviews and approvals, and gather sales support to assist in sales follow up.
• Ensure that copy and graphics align to brand standards.
• Manage the lead hand-off and follow up process.
• Ensure training is conducted between stakeholders and Sales.
• Set up campaigns to capture success metrics and the reporting of actuals against goals/benchmarks along with monitoring campaign performance.

What you will need to have:

• 5+ years of experience in Business to Business (B2B) demand generation.
• Experience building campaigns in an Email/Marketing Automation Platform.

• Experience of campaign management: driving new logo, up-sell, cross-sell, acceleration, campaign reporting and analysis, and campaign optimization.
• Experience using Adobe Workfront, Microsoft Office, and Salesforce.
• Bachelor’s degree or an equivalent combination of education, work, and/or military experience

What will be great to have:

• Skilled in utilizing Marketo platform.
• B2B banking, financial services, and/or software industry marketing experience.
• Experience with On24 webinar platform.
• Experience with Demandbase platform.
• Understanding of Forrester Research best practices and frameworks.

Important info about this role:

• We’re better together. This role is fully on-site.
• Ability to travel up to 10% of the time and work weekends/evenings, as necessary.
• In order to be considered, you must be legally authorized to work in the U.S. without need for sponsorship now or in the future.
• This is a full-time, direct-hire position, and no contract options for unsolicited agency submissions will be considered.

Perks at Work:

• We’re #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.
• Maintain a healthy work-life balance with paid holidays, generous time off policies, including Unlimited Recharge & Refuel for qualifying associates, and free counseling through our EAP.
• Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.
• Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.
• Prioritize your health with a variety of medical, dental, vision, life, and disability insurance options and a range of well-being resources through our Fuel Your Life program.
• Advance your career with training, development, certification, and internal mobility opportunities.
• Join Employee Resource Groups that promote our diverse and inclusive culture where associates can share perspectives, exchange ideas, and elevate careers.

#LI-CR1 #LI-Onsite

Salary Range

$68,100.00 - $121,600.00

These pay ranges apply to employees in New Jersey, New York and California. Pay ranges for employees in other states may differ.

It is unlawful to discriminate against a prospective employee due to the individual's status as a veteran.

For incentive eligible associates, the successful candidate is eligible for an annual incentive opportunity which may be delivered as a mix of cash bonus and equity awards in the Company’s sole discretion.

Thank you for considering employment with Fiserv. Please:

• Apply using your legal name
• Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).

Our commitment to Equal Opportunity:

Fiserv is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law.

If you have a disability and require a reasonable accommodation in completing a job application or otherwise participating in the overall hiring process, please contact AskHR.US@fiserv.com. Please note our AskHR representatives do not have visibility to your application status. Current associates who require a workplace accommodation should refer to Fiserv’s Disability Accommodation Policy for additional information.

Note to agencies:

Fiserv does not accept resume submissions from agencies outside of existing agreements. Please do not send resumes to Fiserv associates. Fiserv is not responsible for any fees associated with unsolicited resume submissions.

Warning about fake job posts:

Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information. Any communications from a Fiserv representative will come from a legitimate Fiserv email address.

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