ABOUT PATHWISE

Pathwise (formerly TransAct) is a leading provider of cloud-based operational solutions built for the K-12 education community. With more than 30 years of experience and a team that includes former district administrators and transportation directors, we build software that solves the real challenges of running school operations. Serving more than 3,000 school districts and charter organizations—along with 25+ state departments of education—Pathwise delivers expertise-driven tools across student transportation, after-school program management, McKinney-Vento coordination, parent communication, and board governance. We’re growing, investing in our products, and building a marketing team to match our ambitions.

ABOUT THE ROLE

We’re looking for a Demand Generation Specialist to help fuel Pathwise’s pipeline growth by executing multi-channel marketing campaigns that generate, nurture, and convert leads. This is a hands-on execution role—you’ll build and deploy campaigns across email, paid media, webinars, SEO, and other channels, working closely with the Demand Generation & Marketing Operations Manager to turn strategy into results. The ideal candidate is a detail-oriented marketer who thrives on execution, knows their way around HubSpot, and is energized by seeing campaign metrics improve week over week. You’ll have the opportunity to work across the full funnel—from awareness campaigns to conversion optimization—and grow your skills in a high-impact marketing team. This is a remote position open to candidates based anywhere in the US.

RESPONSIBILITIES

• Execute multi-channel marketing campaigns across email, paid search, paid social, webinars, retargeting, and SEO to generate a consistent flow of qualified leads
• Build and deploy email campaigns, landing pages, and nurture workflows in HubSpot in support of demand generation programs
• Monitor campaign performance against established targets, flagging optimization opportunities and recommending adjustments
• Support audience segmentation, A/B testing, and campaign targeting to improve conversion rates across the funnel
• Manage paid advertising campaigns across platforms such as Google Ads, LinkedIn, and other relevant channels
• Coordinate campaign logistics including creative assets, copy, scheduling, and cross-functional alignment
• Support sales alignment by ensuring campaign follow-up messaging and lead routing are properly configured
• Assist with reporting on key demand generation metrics including lead volume, CPL, MQL-to-SQL conversion, and channel performance
• Research and recommend new tactics, tools, and channels to improve lead generation efficiency and reach
• Support event marketing efforts including webinar promotion, conference lead capture, and post-event follow-up campaigns

QUALIFICATIONS

• 2–4 years of experience in B2B demand generation, digital marketing, or a related execution-focused marketing role—ideally in B2B SaaS
• Hands-on experience with HubSpot or a similar marketing automation platform (campaign setup, workflows, email, landing pages)
• Demonstrated capability to leverage AI tool and best practices to enhance marketing programs, analyze results, improve performance.
• Experience executing paid media campaigns across Google Ads, LinkedIn Ads, or similar platforms
• Strong attention to detail with the ability to manage multiple campaigns and deadlines simultaneously
• Comfort with marketing analytics—you can pull a report, interpret results, and suggest next steps
• Solid written communication skills for email copy, ad copy, and landing page content
• Self-motivated and organized, comfortable working independently in a remote environment
• Familiarity with CRM platforms (Salesforce experience a plus)
• Interest in and aptitude for learning new marketing technologies and AI-powered tools
• Bachelor’s degree in Marketing, Communications, Business, or a related field

PREFERRED SKILLS

• Experience in K-12 education technology (EdTech) or public sector marketing
• Familiarity with ABM tactics and tools (e.g., Propensity, 6sense, Demandbase)
• Experience with webinar platforms and event marketing workflows
• WordPress or basic web content management experience

WHAT WE OFFER

Pathwise offers a competitive compensation and benefits package including medical, dental, and vision insurance, 401(k) with company match, generous PTO, paid holidays, and the flexibility of a fully remote work environment.

EQUAL OPPORTUNITY EMPLOYER

Pathwise is an equal opportunity employer committed to building a diverse and inclusive team. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws. We are committed to providing reasonable accommodations for the job application process, interviews, and essential job functions. Please contact us to request accommodation.