A bit about us:

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you:

First things first: whatever your background, beliefs, or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative, and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in.

A bit about the role:

This role reports to the Director, Marketing Operations, Global Brands

In this role, you’ll lead the global email marketing strategy and execution to drive engagement, conversion, and customer lifecycle acceleration.
The Demand Generation Manager partners cross-functionally with Marketing, Content, and Sales teams to deliver impactful, creative, and automated communications that nurture audiences from awareness to adoption.
This role balances strategic oversight, creative leadership, and technical understanding of automation systems to ensure world-class campaign performance and audience experience.

You are a creative strategist, equally comfortable conceptualizing engaging campaigns and interpreting data-driven insights.
You thrive in a collaborative environment, balancing creativity with operational precision, and are passionate about optimizing automated journeys to drive faster customer engagement and adoption.

As part of your job, you’ll be:

• Developing and managing a comprehensive global email strategy that aligns with business and revenue goals.

• Overseeing communications for the full campaign lifecycle — planning, briefing, creative development, testing, deployment, and reporting.

• Managing segmentation, targeting, and journey mapping to support the full marketing funnel.

• Partnering with the Marketing Automation Manager to coordinate campaign execution and ensure efficient workflows.

• Establishing performance benchmarks and optimizing for open rate, CTR, and conversion improvements.

Creative Collaboration & Development

• Collaborating closely with Marketing, Content, and Design teams to develop compelling creative assets for email and nurture campaigns.

• Guiding the Copywriter in developing content that aligns with campaign objectives, brand tone, and audience insights.

• Partnering with Marketing and Sales Enablement to ensure consistent messaging and positioning across communications.

• Leading brainstorming sessions for new email approaches, creative testing, and storytelling innovations.

• Overseeing production schedules and ensuring creative deliverables are completed on time and on brand.

Cross-Functional Collaboration

• Partnering with the Marketing team to align email communications with event promotions, digital campaigns, and thought leadership initiatives.

• Working with the Content team to repurpose key materials (e.g., webinars, guides, case studies) into nurture content.

• Collaborating with Sales teams to align messaging around customer lifecycle touchpoints, re-engagement, and adoption campaigns.

• Serving as a liaison between creative, operations, and data teams to ensure alignment from ideation to execution.

Automation & Journey Optimization

• Partnering closely with the Marketing Automation Manager to audit, design, and enhance automated customer journeys.

• Analyzing engagement and funnel performance data to identify drop-offs and opportunities to reduce “speed to adoption.”

• Proposing new automation sequences and nurture programs to improve lead progression and conversion.

• Working with the Automation and Data teams to improve trigger logic, personalization, and content relevance at scale.

• Continuously testing, learning, and iterating on email cadence, messaging, and personalization strategies to enhance customer experience.

Reporting & Continuous Improvement

• Defining and maintaining campaign KPIs and regularly sharing insights with stakeholders.

• Collaborating with the Marketing Analyst to report on performance trends, conversions, and ROI.

• Presenting campaign findings and recommendations for optimization to leadership.

• Ensuringadherence to compliance standards (CAN-SPAM, GDPR) and deliverability best practices.

Skills & Qualifications

• 5–7 years of experience in email marketing, CRM, or lifecycle marketing.

• Strong background in managing creative processes and collaborating cross-functionally.

• Advanced knowledge of email automation platforms (HubSpot, Marketo, Salesforce Marketing Cloud).

• Data-driven mindset with demonstrated success improving campaign engagement and conversion rates.

• Excellent project management, leadership, and communication skills.

• Experience with HTML email templates, deliverability, and testing tools a plus.

Here’s what we’re looking for from you:

• You want to make a difference by doing things differently

• You see change as a positive

• You embrace collaboration

• You welcome fresh perspectives and leave your ego at the door

• Even in adversity, you manage to stay positive

• You welcome the challenge

The benefits:

• The salary band for this position ranges from $85,000-95,000 based on experience

• This position will be eligible for a competitive bonus structure

• Full medical, dental, and vision package to fit your needs

• Retirement plan with company match (401K)

• Competitive vacation policy

• Hybrid work
  

Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now!