The Role

We are seeking a commercially driven and audience-centric Head of Delegates to lead the development, launch, and scaling of Hyve’s delegate growth and engagement strategy across the Acquisitions & Best Practice portfolio, plus Connected Commerce, Mining Indaba and ASU+GSV.

Reporting to the President of Acquisitions & Best Practice, this is a strategic global leadership role focused on transforming how Hyve acquires, engages, retains, and monetises unattached delegates across the event lifecycle.

The successful candidate will oversee the inaugural Year 1 rollout of the new delegate blueprint, refining the strategy, operating model, and performance framework before supporting broader implementation across additional events and brands from Year 2 onwards.

This role focuses specifically on general attendee and unattached delegate audiences. key part of the role will be driving the Acquisitions & Best Practice & Connected Commerce delegate revenue performance, with responsibility for delivering delegate revenue targets of approximately $104m, while identifying new commercial and audience growth opportunities to expand performance year-on-year.

Working cross-functionally with Marketing, Content, Product, Commercial, and Operations teams, the Head of Delegates will create a scalable, commercially successful, and highly engaging delegate model that strengthens audience loyalty, drives revenue growth, and builds year-round community engagement.

Key Responsibilities

Strategy & Leadership

• Lead the design, implementation, and optimization of Hyve’s delegate growth and engagement strategy across the Acquisitions & Best Practice & Connected Commerce portfolios
• Oversee the Year 1 launch of the new delegate blueprint and refine the operating model based on commercial performance and audience insights
• Support the phased rollout and embedding of the model across additional Hyve events and brands from Year 2 onwards
• Develop long-term audience growth, retention, and engagement strategies that drive sustainable lifetime value
• Partner with senior stakeholders across Acquisitions & Best Practice to align delegate strategies with broader business objectives

Audience Growth & Marketing

• Drive acquisition strategies for new delegate audiences through innovative, content-led, and performance marketing initiatives
• Build audience segmentation, engagement journeys, and lifecycle marketing programs designed to increase retention and repeat attendance
• Partner closely with Marketing and Content teams to deliver high-performing campaigns and year-round audience engagement strategies
• Develop sustained engagement touchpoints that extend beyond the live event cycle and strengthen community participation throughout the year

Commercial Performance & Revenue Growth

• Own delegate growth and commercial performance metrics across relevant events and portfolios
• Develop strategies to increase delegate revenue, retention, and conversion across both live and year-round offerings
• Create and optimise upsell opportunities for delegates across add-ons, premium experiences, content, and community products
• Establish scalable lifetime value models and engagement pathways for different attendee types and audience segments
• Delivering delegate revenue targets of approximately $104m ($77m Connected Commerce, Acquisitions & Best Practice & $27m MI & ASU+GSV), while identifying new commercial and audience growth opportunities to expand performance year-on-year

Team & Stakeholder Management

• Help shape and build the delegate operating model alongside senior leadership
• Work closely with dedicated sales and marketing resources operating within a matrix structure and dual reporting environment
• Influence and align cross-functional teams across Marketing, Sales, Product, Content, and Operations
• Support future team design and recruitment, including the potential build-out of additional delegate leadership and operational roles
• Build strong working relationships with event leadership teams across the Acquisitions & Best Practice portfolio, including Mining Indaba and ASU+GSV

Key Skills & Experience

We are looking for an experienced leader with a proven track record in building and scaling audience, delegate, membership, or community programs within complex, high-growth organizations.

The ideal candidate will bring expertise across three core disciplines:

1. Audience & Content-Led Marketing

• Strong understanding of audience acquisition, engagement, and lifecycle marketing strategies
• Experience delivering content-led growth initiatives beyond traditional email and paid media channels
• Ability to build year-round engagement strategies that create audience stickiness and loyalty

2. Commercial & Sales Leadership

• Strong commercial acumen with experience driving revenue growth, upsell performance, retention, and customer lifetime value
• Ability to balance audience experience with commercial outcomes
• Experience working closely with sales functions and commercial leadership teams

3. Community & Audience Management

• Experience building and managing large-scale audience, delegate, subscription, membership, or loyalty programs
• Deep understanding of engagement, retention, and audience development strategies
• Proven ability to create community ecosystems that extend beyond a single event or transaction

Candidates experience

Candidates may come from a variety of industries and environments, including:

• B2B events, trade shows, or large-scale live event businesses
• Media, publishing, or subscription-led businesses
• Membership or loyalty program organizations
• Hospitality, sports, entertainment, or fan engagement businesses
• Audience growth or subscriber engagement functions within major consumer or digital brands

Candidate Profile

The ideal candidate will be a highly collaborative, influential, and commercially minded leader who thrives in fast-paced, matrixed organizations. They will combine strategic thinking with operational execution and bring a passion for audience growth, community building, and commercial innovation.

This individual will be comfortable working across multiple brands, stakeholders, and international teams while driving alignment, momentum, and measurable business impact across the Acquisitions & Best Practice portfolio.