Event Director - Groceryshop

A bit about the role

We are seeking an exceptional Event Director to lead the strategy, growth, production, and execution of Groceryshop—the leading event for grocery and CPG innovation.

This is a high-impact leadership role with full responsibility for the event's commercial performance, customer experience, and long-term growth strategy. You'll oversee every aspect of Groceryshop, including sponsorship and exhibition revenue, hosted retailer recruitment, delegate attendance, content strategy, partnerships, operations, and product development.

Working closely with senior leaders across Sales, Marketing, Operations, Content, Hosted Programs, and Customer Success, you'll ensure alignment across the business while continually evolving Groceryshop to meet the changing needs of grocery, mass market, warehouse, convenience, drug, and specialty retailers, as well as CPG brands, technology providers, and the wider commerce ecosystem.

The successful candidate combines strong commercial acumen with outstanding leadership, strategic thinking, customer obsession, and a passion for building world-class event brands.

As part of your role, you'll be responsible for the following areas:

Strategic Leadership & Event Ownership

• Own the overall vision, strategy, and delivery of Groceryshop.
• Develop annual growth plans aligned with revenue, attendance, customer satisfaction, and profitability objectives.
• Lead cross-functional planning and execution, ensuring all teams operate against shared priorities and milestones.
• Drive continuous improvement across every aspect of the customer experience.
• Serve as the internal champion and external ambassador for the Groceryshop brand.

Commercial Performance

• Own event revenue and profitability targets.
• Partner with Sales leadership to maximize sponsorship, exhibition, hosted retailer, and delegate revenue.
• Review sales pipelines, forecasts, conversion metrics, and inventory utilization.
• Support the sale of strategic, high-value sponsorship opportunities with leading technology, retail media, data, and service providers.
• Develop new revenue streams, sponsorship formats, products, and commercial partnerships.
• Monitor market trends and competitor activity to identify growth opportunities.

Product Development & Customer Experience

• Continuously evolve the Grocery shop proposition to ensure it remains the industry's premier event for grocery innovation.
• Develop new content formats, networking experiences, hosted programs, retailer engagement initiatives, and attendee experiences.
• Utilize customer feedback, market research, and industry insights to inform product decisions.
• Ensure Groceryshop consistently delivers exceptional value to retailers, brands, sponsors, exhibitors, and attendees.

Hosted Retailer & Industry Engagement

• Partner with the hosted retailer team to recruit and retain senior grocery executives.
• Build relationships with leading grocery retailers, wholesalers, convenience operators, marketplaces, delivery platforms, and emerging commerce businesses.
• Expand strategic retailer participation across North America and internationally.
• Maintain a deep understanding of grocery industry priorities, innovation trends, and competitive dynamics.

Industry Partnerships & Business Development

• Build and maintain relationships with industry associations, research organizations, media partners, and influential industry leaders.
• Identify strategic partnerships that strengthen Groceryshop's market position and accelerate growth.
• Represent Groceryshop at industry events and meetings throughout the year.

Financial & P&L Management

• Own the Groceryshop P&L.
• Develop accurate budgets and revenue forecasts.
• Monitor costs, margins, and resource allocation throughout the event lifecycle.
• Partner with Finance and Operations to optimize profitability while maintaining an exceptional customer experience.
• Report regularly on commercial performance, forecasts, and growth opportunities.

Team Leadership

• Lead and inspire cross-functional teams across Sales, Marketing, Content, Operations, Hosted Programs, and Customer Success.
• Foster a collaborative, customer-focused, and high-performance culture.
• Coach, develop, and support managers and team members.
• Drive accountability, clear communication, and continuous improvement across the event team.

What we're looking for:
Experience

• 5+ years of experience leading large-scale events, commercial businesses, or strategic initiatives within high-growth B2B organizations.
• 5+ years of leadership experience managing cross-functional teams.
• Demonstrated success owning significant revenue and profit targets.
• Strong financial planning, forecasting, and budget management experience.
• Experience within events, media, retail, grocery, consumer goods, technology, or adjacent industries is highly desirable.
• Ability to work from our Midtown Manhattan office three days per week (Tuesday–Thursday).

Knowledge & Skills

• Understanding of the North American grocery, retail, consumer goods, retail media, or commerce ecosystem is preferred.
• Outstanding project management and organizational skills.
• Strong commercial instincts with a track record of identifying and delivering growth opportunities.
• Excellent stakeholder management and relationship-building capabilities.
• Analytical, data-driven decision-making skills.
• Outstanding written, verbal, and presentation skills.
• Comfortable working in a fast-paced, entrepreneurial, and collaborative environment.

Personal Attributes

• Customer obsessed and market focused.
• Entrepreneurial, proactive, and highly accountable.
• Innovative thinker who challenges convention and embraces change.
• Resilient, adaptable, and comfortable managing ambiguity.
• Collaborative leader who motivates teams around ambitious goals.
• Passionate about building industry-leading products and experiences.

Benefits

• The salary band for this position ranges from $150,000 to $180,000 based on experience
• This position will be eligible for a competitive bonus structure
• Full medical, dental, and vision package to fit your needs
• Retirement plan with company match (401K)
• Competitive vacation policy
• Hybrid work

Why Groceryshop?
Groceryshop sits at the center of one of the world's most dynamic industries, bringing together thousands of senior executives who are shaping the future of grocery, consumer goods, retail media, and commerce.
As Event Director, you'll have the opportunity to lead one of Hyve's flagship brands, influence industry conversations, drive meaningful commercial growth, and work alongside a world-class team that's redefining the future of retail events.

Salary

150000 - 180000 USD (yearly)